Flow for Marketing Webinars

A marketing webinar is a live, online event or seminar hosted by a company or organization to educate and engage a target audience while promoting their brand, products, or services. The primary goal of a marketing webinar is to attract potential customers (leads), nurture relationships, and build brand awareness by providing valuable, relevant content that addresses the needs and interests of the audience.

These webinars are aimed at a wide audience, including potential customers who may be in the early stages of their buying journey or who are just beginning to engage with the brand.

Marketing webinars require a range of tools to ensure they are effective, engaging, and capable of converting attendees into leads or customers. Flow provides a handful of tools and features to wow your customers with.

Attendees are often individuals or companies that fit the company’s target customer profile, and the webinar serves as a way to capture their contact information for future marketing efforts. 

What Tools and Features Flow Offers for Marketing Webinar Events?

Webinar Types

• Live

• Pre-recorded Segments (Pre-record On the Fly)

• Automated Webinar Options

• On-demand Replays

Registration and Landing Page Tools

• Custom Registration Pages: With colour themes, branding, logo, and custom questions
• Bulk Registration or Register with APIs
• Exit Surveys
• Exit Landing Page URL (specify a landing page of your choice)
• Multiple Registration Tracking Options (customizable)

Email Marketing Tools

• Registration Confirmation Emails
• Custom Email Subjects and Body
  
• Two Sets of Email Reminders (customizable)
• Follow up Emails with Slides

Social Media Tools

• Social Sharing (Registration Page)
• Social Media Registration Tracking
  

Tools in the Webinar Room

• Announcements/Lower thirds
• In-room Banners/Advertisements
• Guest Speakers
  
• Lobby Text/Color Themes for Different Announcements
• Lobby Audio
• Screen Share with Audio: Guided Tool
• Web Content Block with AR/VR/XR Support - Allows attendees to get individual experience of a product, viewing/walking through host's own web content and YouTube Videos)
• Interactive Tools such as Survey/Poll/Q&A with Realtime Results
• Laser Pointer (with Slides/Video), and Easy Web-based Annotation Tool Integration
• Video Library
• Pre-recorded Segments (with AutoFlow Technology)

Video Production

• Quality Audio/Video/Screen Sharing
  
• Replays (MP4)
• Migration of Pre-recorded Video Content to New Events

Analytical Tools and Reporting

• Comprehensive and Detailed Reports including Registration Tracking, Attendance and Engagement Scores
  
• Graphics and Charts
• Engagement Manager with Customizable Engagement Scores (Many Engagement Combos)
• CSV Downloads
• Transcripts 

Security and Compliance

• Highly Secure Design
• GDPR Compliance
• Industry-grade Security and Data Protection with Microsoft and Amazon AWS Platforms
  

Integrations

• APIs
• Zapier (On Request)